PRESS EVENTS
TONI&GUY HMW
This was a press event for TONI&GUY HairMeetWardrobe, that had been linked directly to Fashion Week Budapest AW15. I made the concept of a beauty hub where we introduced and educated the press and the influencers on the different kind of hair concepts of the selected designers beforehand their shows. Before the event I organised and coordinated a beauty photo shoot and made press materials with all the key information about the products and the steps of 'how to' make the final hair concept. It was a huge success. The press event took place in one of the coolest venues of Budapest and everyone was excited about treated personally by the grooming team of Fashion Week, getting to know the beauty concepts in advance and having a sneak peek before the actual shows.
DOVE EVENTS
Throughout the years I planned and coordinated different themed Dove events. I think it is safe to say that every one of them was outstanding at that time. Although the key element was always a clean set design as the brand and its premium ranges in focus required an elegant approach, I managed to spice up these events with bold styling, interesting themes, strong characters and last but not least amazing catering. These elements made them all 'insta-worthy' and adored by press. Hereby I collected my favourites. Take for example 'The Dove Lab' event that focused on a new formula of a shower gel. The concept I came up with was a chemistry lab where the invitees were involved in experimenting the formula and the set design was built around a chemistry class and lab circumstances. Even the catering was groundbreaking as we worked with Zsuzsi Matók, chef and food stylist of Nedill Food Design. She created aesthetically mindblowing molecular food based on my special brief. 'Dallas' event was also a huge hit. I planned and styled it with my assistant Laura Lukasz and we built the theme around the scent of the products and chose a top-class venue where noone has ever been before.
REXONA
The theme I built this exciting Rexona event around was non-surprisingly sports but I managed to make it non-boring by choosing a space which offered classes especially for women. The goal was to make something confidence boosting by offering something really girly as the opportunity to try pole dancing which is quite on-trend nowadays as well. Me and my team personalised the cloakrooms for the press and the influencers. We created a lovely and welcoming set design. I also had the idea of making a cool press kit for the invitees. I presented my idea to the client and by getting the green lamp I asked contemporary fashion brand Daige's designer, Melinda Tóth, to plan a special gym bag especially for this event. The outcome was so loved by my client that later they built activities around it.
NATURA BISSÉ
Working for one of the leading skincare brands of the world was a great opportunity. However the Hungarian client had strict ideas and budget about the event we managed to pull off a niche, intimate and educational press event where we invited only our most important and influential contacts.
COS
I planned and organised press events for COS based on sharp briefs and strict budgets by the client. We spoke one language so it was easy to create something on-brand, invite all the quality press to visit the seasonal collections accompanied by some on-trend refreshers in the store.
